NEWS

AbMat on “The Joe Rogan Experience”

Posted by Dylan Tellam on

AbMat on “The Joe Rogan Experience”

As an owner of a fitness company there are very few endorsements that are held to a higher esteem than being featured on “The Joe Rogan Experience” podcast. Snippets of his podcasts are littered across social media being used as sponsored ads by any company lucky enough to get a mention. In a way, his endorsement can validate products and companies in the fitness industry. Why do we care about Joe Rogan’s opinion of our products? It is not just the size of his audience, but the reason his audience is so large. Joe Rogan, over the years, has been...

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Passionate People – Barbells For Bullies

Posted by Dylan Tellam on

Passionate People – Barbells For Bullies

(With Alexander Castiglione) The Backstory My first encounter with Barbells For Bullies was actually on a podcast series called “Make Pods Great Again” hosted by John Wooley. At the time, I was listening for both entertainment (John’s hilarious even though he won’t call himself a comedian) and to learn more about the CrossFit community. Now, this isn’t about me in any way, but I think it’s important for me to expose my “why”. Listening to Alex talk about the public perception of pit bulls reminded me of growing up with rottweilers. On one side of the fence, you would run...

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