INNOVATIONS

The Backstory I first started seeing Happy Fat Rings around March of 2019, after they were featured on Instagram pages like Garage Gym Experiment and the personal page of Donnie Thompson. At that time, I did not pay much attention to the product. In fact, I remember my first thought about them was actually about the name. Why “Happy” Fat Rings and not just Fat Rings? Why are the rings “happy”?  I didn’t know . . . My small obsession with a name made me interested enough to learn more. After several WhatsApp chats with inventors Rob and Julien, I learned...

(with Devan Grell) The Backstory It all started with a text from Sabrina, a friend of mine who came to me with a complaint and a request. Her complaint was about barbell hip thrusts, not the movements themselves, but with how uncomfortable they were under a heavy load. The request, as one would guess, was to create something to make them more comfortable. Now, when I create a product, I make it a point not to look for existing products on the market. I do this for one reason and one reason only which is to make sure my design...

(with Hadley Miller, Christopher LaFontaine and Connor Hamilton) The Backstory I started seeing Chalk Pots around the middle of 2019. Right off the bat I loved the product and saw the gap that it filled in the market. People were used to large expensive chalk pedestals centralized in gyms or ultra-cheap Home Depot buckets laying off in corners. Chalk pots to me were the perfect solution for independent chalking stations that housed just the right amount of chalk. Curious if there was any way AbMat could help them advance their plans I reached out to them on Instagram and got...